Sector: Software and Services
The Brief: To position Alpha Five as the fastest way to build powerful and secure database apps for the web and mobile devices.
The Traditional Way: To shoot this commercial would have cost in the region of $300,000. Think of all the setups, the complex design and the expensive location shoots.
The Tubifi Way: This is just the first in a series of ads, each of which highlights how technology has evolved and it poses the question ‘why haven’t the other major players evolved to meet customer need? By using existing footage we dramatically cut the price of production without compromising the quality. The cost? $15,000. The production time? 3 days.