Sector: Higher education
The Brief: To position Babson as the school for entrepreneurs.
The Traditional Way: This would involve getting famous (and probably very expensive) innovators and shooting them around their busy schedules. The shoot itself would be expensive, getting the celebrities would add considerably to the budget, which we estimate would be upwards of $700,00.
The Tubifi Way: Using stock footage we show people who historically have defied convention and broken the mould. The cost? Just $5,000 done in 2 days.