Tag Archives: 5 Tips for Building Your Brand Using Video Marketing

Using Video Marketing to Build Your Brand Tip #5:
Use an Online Video Platform (OVP)

<—– Click here to see Tip #4 An Online Video Platform (OVP) allows you to host your video “in the cloud.” Then you can use embed code to post the video on your website or blog, or distribute your video … Continue reading

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Using Video Marketing to Build Your Brand Tip #4:
Use a Variable Call To Action (CTA)

<—– Click here to see Tip #3 Click here to see Tip #5 —–> www.businessdictionary.com defines “Call To Action” as “words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write … Continue reading

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Using Video Marketing to Build Your Brand Tip #3:
Adopt an Accelerated Process

<—– Click here to see Tip #2 Click here to see Tip #4 —–> Just because you want a high-concept, richly produced video, doesn’t mean you want to wait forever for it. Fortunately, you don’t need to. You can accelerate the … Continue reading

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Using Video Marketing to Build Your Brand Tip #2:
Leverage Media Libraries

<—– Click here to see Tip #1 Click here to see Tip #3 —–> “Stock” is a dirty word in advertising circles, carrying the connotation that it is low-quality, cookie cutter, and un-original. But in the past 10 years, thanks to … Continue reading

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5 Tips for Building Your Brand Using Video Marketing

There’s room for all types of video in your marketing mix — product demos, recorded sales presentations, customer testimonials, etc. But every organization needs at least one video that represents your brand. For a brand building video, you need to … Continue reading

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